Wild Cards Book Series
Description:
Science-Fiction Book Series running since 1987 and contributed to by over 40 authors.
Wild Cards is a science-fiction book series edited by George R.R. Martin.
I provided community management and growth for the series via social media and digital advertising.
- I was tasked with growing the brand’s Facebook page to over 10,000 followers, which was accomplished in one year using Facebook ads.
- Daily posting of art, history, and information about the book series to interact with a loyal fanbase all around the world.
- Provided photography and video editing services.
- Grew the brand’s audience to over 40,000 followers across social media channels.
- Facebook daily budget: $5.00. Targeted fans of science fiction and fantasy books. Grew audience quickly and with a low CPC to 36,000 followers within three years.
- Worked with series authors to promote their work via Reddit AMA sessions, as well as promoting new book releases directly via Reddit’s Books sub-reddit, which has over 21 million followers.
- I oversaw the release of three new books during my tenure working with the brand. In that time, first and second quarter sales of new books were 20% higher than before I handled marketing.
- Increased book sales via Facebook ad campaigns for the series.
Client:
Wild Cards Book Series
Project Duration:
3 years
Location:
Santa Fe, NM
brianlorelle.com 